Programmatic advertising and real-time bidding are important terms of the online advertising ecosystem and although they are sometimes used interchangeably, they are not identical.
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Uma plataforma do oferta ou plataforma de venda (SSP) é um software Utilizado pelos publishers de modo a automatizar a venda e o gerenciamento por seu inventário do publicidade.
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Even if lower-ranking buyers are willing to pay more than those in the front of the queue, this model prevents them from being able to bid if the floor price is met early on.
You know, some impressions are worth more to a particular advertiser than others, and it’s RTB that lets you choose the most valuable ones.
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Again, real-time bidding revolutionizes the way digital ad spaces are bought and sold, leveraging technology for instantaneous auctions. Here’s a breakdown of the process:
Saving time: RTB enables advertisers to place hundreds or even thousands of ads within seconds. That’s exponentially faster than traditional ad placement.
The ad exchange then sends queries to the demand side platforms (DSP), asking for advertisers’ bids. Demand side platform bids on impression based on its perceived value for the advertiser.
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